Learning Context
	The purpose, objective, or focus of the learning experience:

In this Learning Experience students analyze advertising for alcohol and tobacco products, and create parodies of ads.

Student Work: Sample Ad Parody

The purpose of this activity is to have students demonstrate their knowledge of media, advertising, and the persuasive techniques used in ads for tobacco and alcohol products. In addition, students will examine popular movies and television programs to discover the subtle effects of product placement, glamorization, and normalization of alcohol and tobacco use. They will examine the relationships between internal and external influences to use alcohol and tobacco products. Students will be encouraged to advocate for positive changes in influences that have a negative effect on health behaviors regarding alcohol and tobacco products.

The Learning Experience is connected to the National Health Education Standards:

National Health Education:

Standard 1: Students will comprehend concepts related to health promotion and disease prevention.

Describe ways to reduce risks related to adolescent health problems.

Standard 2: Students will demonstrate the ability to access valid health information and health-promoting products and services.

Analyze how media influences the selection of health information and products.

Standard 4: Students will analyze the influence of culture, media, technology, and other factors on health.

Analyze how messages from media and other sources influence health behaviors.

Standard 7: Students will demonstrate the ability to advocate for personal, family, and community health.

Express information and opinions about health issues.

The Learning Experience also incorporates skills listed in the New York State Health Education Skills Matrix:

Matrix Skills:

Decision Making:

Identifies personal decisions and sorts related internal and external influences.

Analyzes perceptions of peer, family, and community normative behavior.

Advocacy:

Adapts health messages to the characteristics of a particular audience.

Compiles evidence to support a health-enhancing position.

Summarizes and practices persuasive communication.

Takes a clear, health-enhancing stand for personal, family, and community issues.

Health, Physical Education, and Home Economics

Standard 1 (Personal Health and Fitness): Students will have the necessary knowledge and skills to establish and maintain personal health.

Performance Indicator:
Analyze the multiple influences which affect health decisions and behaviors.

Standard 3 (Resource Management): Students will understand and be able to manage their personal and community resources.

Students will understand the influence of culture, media, and technology in making decisions about personal and community health issues. They will know about and use valid health information, products, and services. Students will advocate for healthy families and communities.

Distinguish between valid and invalid health information, products and services.

Analyze how media and technology influence the selection of health information, products and services.

Career Development and Occupational Studies (CDOS) Standard 3a: Students will demonstrate mastery of the foundation skills and competencies essential for success in the workplace.

Basic Skills Performance Indicator:
Listen to and read the ideas of others and analyze what they hear and read; acquire and use information from a variety of sources.

Thinking Skills Performance Indicator:
Evaluate facts and make decisions by applying logic and reasoning skills.

Personal Qualities Performance Indicator:
Demonstrate an understanding of the relationship between individuals and society and interact with others in a positive manner.

English Language Arts Standard 3:  Students will read, write, listen, and speak for critical analysis and evaluation.

Performance Indicators:
Analyze, interpret, and evaluate information, ideas, organization, and language.

Use Standard English, precise vocabulary, and presentational strategies effectively to influence an audience.

This Learning Experience is a culminating activity immediately following the tobacco unit of our seventh grade Health curriculum. Prior to this lesson, students will be able to state the harmful effects of tobacco and alcohol on health.

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